With decades of experience, our consultants have helped bring to market dozens of medical devices, diagnostics, biologics, pharmaceuticals, and digital health solutions to advance healthcare.
For health and life sciences companies addressing unmet needs, Health Market Experts, LLC, is a consulting firm specializing in market strategy and research. We help you understand complex and dynamic markets and develop strategies based on data for successful launch and commercialization.
Our mission is to help you advance new technologies and policies that improve lives and increase access, equity and value.
We advise on market strategy, market research, market access, and health policy for these sectors:
Digital Health / ArtificiaI Intelligence
Medical Device & Diagnostics
Biotechnology & Pharmaceutical
Retail Pharmacy
Health Systems / Hospitals
Health Plans / Payers
Patient Advocacy
CASE STUDY
Market Strategy
The hearing aid industry faces a structural and regulatory change. Through executive order and an FDA proposed rule, a new FDA-approved category for over-the-counter hearing aids is on the horizon (expected in 2022). A client who wants to enter this market needed to understand and anticipate the legal, regulatory, and competitive landscape.
ACTION
Assessed the market landscape, including existing categories of hearing aids and substitutes; conducted desk research and expert interviews to identify, understand viable regulatory pathways and trends, reimbursement policy, and market strategy for products and services.
RESULT
Briefed the client on the market, some key forces at play, anticipated stakeholder behavior, provided business implications and recommendations to inform strategy and business planning.
CLIENT DOMAIN
The client is in Strategy, working closely with the Marketing Team.