Our 3-Step Approach to Optimal Performance
Assess the need.
Assess market changes (e.g., a new technology, competitor, or regulation) as threats or opportunities.
Listen to internal stakeholders’ objectives and key results
Define what success looks like
Consider the data available and fill gaps by conducting expert interviews or market research with external stakeholders
OUTPUT: Evaluation memo or slides
Co-create a strategy.
Advise on a strategy to achieve desired results, based on strengths, weaknesses, opportunities, and threats.
Assess the options
Create new options, if desirable
Develop a strategy to achieve the vision
OUTPUT: Advisory memo or workshop
Measure to maximize success.
Draft a road map for implementation, measure progress, and optimize performance.
Guide implementation (break down the steps to achieve the strategy)
Monitor progress (with metrics that matter)
Manage toward the desired outcome, and course-correct, if needed
OUTPUT: Tactical memo or slides