CASE STUDY
BRAND AWARENESS AND THOUGHT LEADERSHIP
Biotechnology and pharmaceutical companies need to show their principles and approaches for process validation to meet country-level and international standards when manufacturing drugs. A technology company that provides validation software through automation and artificial intelligence wanted to raise its profile in the industry.
ACTION
The company conducted an industry-wide survey and engaged Health Market Experts to analyze the data and write a report (white paper) about the state of the industry.
RESULT
Through this engagement, the client obtained thought leadership material in the form of the report and content suitable for industry Webinars, trade articles, and more to conduct promotional campaigns, increase brand awareness, and build a leadership position.
DOMAIN
Marketing, Market Research, Validation Software, Enterprise-level Artificial Intelligence (AI), Digital Health, Biotechnology, Pharmaceutical Manufacturing Compliance