CASE STUDY
REGULATORY AND REIMBURSEMENT LANDSCAPE
The hearing aid industry faced a structural and regulatory change. Through executive order and an FDA proposed rule, a new FDA-approved category for over-the-counter hearing aids was on the horizon (and has since been approved). A health services client who wanted to enter this market needed to understand and anticipate the legal, regulatory, and competitive landscape.
ACTION
Health Market Experts assessed the market landscape, including existing categories of hearing aids and substitutes; conducted desk research and expert interviews to identify, understand viable regulatory pathways and trends, reimbursement policy, and market strategy for products and services.
RESULT
Briefed a cross-functional client team on the market, key forces at play, anticipated stakeholder behavior, provided business implications and recommendations to inform strategy and business planning.
DOMAIN
Strategy
Marketing
Regulatory
Health Policy
F50 Health Company