Two New Offerings for Digital Health Companies from Proven Experts
Pressures on digital health companies are increasing in a more brutal funding environment. Clients and investors are demanding that companies demonstrate value. Meanwhile, digital health companies have fewer resources to get to market and target the right prospects. Health Market Experts has two services to close these gaps and refine strategy and market development faster, and at a lower cost, than hiring internally or using big-ticket consulting houses. See below for ways we can help you accelerate your progress
MARKET STRATEGY
NEED: You need to understand competitive pressures and the forces at play. Strengthen your understanding of your position in the industry, unmet needs, and new entrants, so you can focus on profitability, market entry or expansion.
ENGAGE: We convene internal workshops to understand your critical success factors across your team, review hypotheses, hear what you know and need, what access to information you have, and identify gaps.
PLAN: Then we generate alternative hypotheses and a plan (review materials, design external research).
RESEARCH: We source interviewees from our networks, and/or conduct formal surveys. This external research tests hypotheses, gauges market support, and understands buying patterns.
RESULTS: We produce an executive report with key insights; map the landscape; and give actionable recommendations for market strategy, including launch and expansion.
WHO SHOULD CARE: C-suite, Divisional Leaders, Investors.
BRAND & MARKET DEVELOPMENT
NEED: In a rapidly evolving and competitive area, you need to understand the market, including what and who influences brand awareness and purchasing decisions.
ENGAGE: We identify the sources and channels of influence that are B2B and B2C.
RESEARCH: We identify and interview key stakeholders relevant to your market (e.g., patients, caregivers, physicians, hospital administrators, payers, investors, digital health executives, and thought leaders).
SURVEY: In addition, we can survey these audiences, including CIOs, CTOs, and CFOs.
RESULTS: We will provide clarity on the buying process, who plays what role, and whose opinions matter at what stage. We will offer insights, business implications, and recommendations to inform strategic and tactical plans for brand awareness campaigns and market development, thought leadership, influencer campaigns, and strategies relevant to marketing and qualifying sales leads.
WHO SHOULD CARE: C-suite, Divisional Leaders in Marketing, Sales, and Strategy.
About Our Team
Jonathan Kay pioneered digital market research for health and life sciences and advised on the successful commercialization of dozens of digital health solutions and therapies for F100 and start-ups.
Matthew Holt has been one of the leading voices for the digital health movement over the past 30 years. He’s best known as co-founder of the Health 2.0 Conference and The Health Care Blog.
