CASE STUDY
BRAND AWARENESS & THOUGHT LEADERSHIP
The CMO of a rapid-growth artificial intelligence (AI) company in the healthcare sector wanted to develop an insights team and an internal system to generate thought leadership to raise brand awareness.
ACTION
Health Market Experts served as the outsourced marketing research executive to implement the CMO’s strategy for thought leadership using industry de-identified data; formed a pipeline of topics and mapped to a calendar of health observances; helped build a team to sustain and expand the initiative; recommended an annual stakeholder survey of healthcare consumers, providers, and administrators for content.
RESULT
The client has a fully functioning team and capability for thought leadership to raise brand awareness, based on primary and secondary data.
DOMAIN
Marketing, Market Research
Thought Leadership
Digital Health
Health Systems
Health Plans
Venture-Backed Start-Up